TLDR: The Balvenie reignited America’s passion for craft with a content series hosted by Anthony Bourdain.

To assert itself as the true leader of handcrafted spirits, The Balvenie Scotch Whisky created an on-going content series, Raw Craft. In his first-ever product endorsement, The Balvenie partnered with beloved explorer and discerner of taste Anthony Bourdain to help capture and share the stories of passionate craftspeople across the country who still do things “the old-school way.”

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