To help assert M&M'S as the chocolate of choice for movie lovers, we launched a three-day activation at SXSW Film Festival; M&M'S Studios. Inside, we invited attendees to add their own color to the movies —featuring reimagined movie concessions from local Austin chefs, Dubsmash masterpieces, customized M&M’S, and an opportunity to see their own names in lights.

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Concept Development • Creative Direction